WWE’s Plans to Make NXT a Solid Third Brand of WWE: A Backstage Update WWE NXT has undergone major changes since the NXT 2.0 reboot in 2021, including new stars, new sets, and new directions.
However, one of the most surprising developments occurred this week when Bron Breakker, the former NXT Champion and son of Rick Steiner, challenged Seth Rollins, the World Heavyweight Champion on Raw, to defend his title on NXT.
This move was shocking considering that NXT has been seen as WWE’s developmental brand for the past few years, while Raw and SmackDown are the main roster shows. Nevertheless, multiple reports suggest that this is part of a larger plan by WWE CEO Nick Khan to establish NXT as a legitimate third brand alongside Raw and SmackDown.
According to #BWE, “Khan’s vision has been accepted on all levels. He has the approval of the board and NXT is fully on board with the idea of becoming a solid third brand. Expect a few adjustments and updates until late 2023 as part of WWE’s big 24/25 season.”
Recently, Dave Meltzer of Wrestling Observer Radio reported that Khan aims to bring more main roster stars to NXT every week to boost ratings and negotiate a higher renewal price with the USA Network. Meltzer also mentioned that Triple H, who is in charge of NXT, and the WWE board have accepted Khan’s vision.
We have already seen main roster stars such as Baron Corbin, Dana Brooke, and Mustafa Ali appearing on NXT in recent weeks, and more are expected to follow suit. The biggest star so far is Seth Rollins, who has not appeared on NXT since 2015. Rollins is one of WWE’s top stars, and a potential match between him and Breakker could be a huge draw for NXT.
What are your thoughts on Khan’s vision for NXT? Do you think it will be successful? Would you like to see Rollins vs. Breakker? Let us know in the comments below!