WWE fans in India have a reason to celebrate as the company has announced that it will hold a live event in the country in September 2023.
The news was revealed by WWE CEO Nick Khan during the broadcast of the MoffettNathanson Inaugural Technology, Media, and Telecommunications Conference on May 18, 2023. Khan said that WWE is paying a lot of attention to India as it is the second most popular sport in the country, and there is a lot of money to be made there.
“We’re going to be doing a live event from India this September, which has not been announced yet, so consider that our WWE news of the day. So we’ll be doing a live event there in September. We’re excited about that,” Khan said.
At the moment, the details of the live event are unknown, such as it will be a Premium Live Event or House Show, the exact date, venue, and match card. However, it is expected that WWE will feature some of its current and developmental talents of Indian heritage along with WWE’s top superstars.
WWE CEO Nick Khan has just announced that WWE will be doing a live event in India this September 🚨 pic.twitter.com/3IaPc5EZzO
— Wrestle Ops (@WrestleOps) May 18, 2023
WWE has been trying to expand its presence and fan base in India for a long time. In January 2021, WWE produced its first televised event special targeting the Indian market, Superstar Spectacle, which showcased various talents from the Asian country while they shared a ring with superstars of the company (such as Finn Bálor or Charlotte Flair). The show was simulcast with English and Hindi commentary across Sony TEN and Sony Max.
#OnThisDayInWWE 5 years ago on #WWERaw:
Roman Reigns spears poor Jinder Mahal through a wall backstage pic.twitter.com/uE1szdsPKc
— On This Day in WWE (@OTD_in_WWE) May 14, 2023
WWE also has a broadcasting relationship with Sony Pictures Networks since 2002, most recently renewed under a five-year deal beginning in 2020. Alongside broadcasts of its main weekly programs.
WWE has produced localized programming in Hindi for the region, such as WWE Sunday Dhamaal for Sony Max and WWE Now India with Gaelyn Mendonca for its YouTube channel.
WWE has also expressed its interest in opening a Performance Center in India in the future. WWE’s return to India is part of its strategy to increase the number of Premium Live Events held outside the United States, such as Clash at the Castle, Elimination Chamber, Backlash, Night of Champions, or Money in the Bank.
The company has once again focused its efforts on recovering the Asian country’s market, one of the most interesting and desirable due to the large number of inhabitants that the country has.
Are you excited about WWE’s live event in India? Which superstars do you want to see in action? Let us know your thoughts in the comments below!